The topic of traffic and mobility are central themes in the development of the tourism product. And it is precisely for this reason that IDM apply the greatest care and attention in managing three particular issues: the accessibility of South Tyrol, mobility within provincial territory and, within this context, the Guest Card 2.0. Our working groups create continuous-improvement strategies for the accessibility of South Tyrol, with a special focus on tools and campaigns to incentivise the use of public transport in travelling towards the holiday destination.