The guest in our sights
IDM South Tyrol promotes South Tyrol as a tourist destination to predefined target groups in eight European markets, both consolidated and emerging.
South Tyrol must become a “top-of-mind” Alpine tourist destination: this goal applies to both the main markets of Germany, Italy, Austria and Switzerland, and the four secondary markets of the Netherlands, Belgium, the Czech Republic and Poland. IDM is also tasked with opening new markets, and reaches out to target groups who, according to their profile and propensity to spend, are in line with the destination and can bring good added value. These are people who love travelling, live primarily in urban areas and love the pleasures of life, quality and nature.
A well-defined profile
South Tyrol is unquestionably one of the most attractive destinations in Europe. With its breathtaking countryside, exceptional agri-food offer and three linguistic groups, our province boasts a well-defined profile and thus, brand. People who come to South Tyrol return home with a suitcase filled with unforgettable memories. South Tyrol offers a unique atmosphere arising from the symbiosis between the two cultures of the area: The Alpine lifestyle and Mediterranean traditions.
The values of the area are well-represented by the umbrella brand:
