South Tyrol, more social than ever.
Social media plays an essential role in tourism destination and umbrella brand communication strategies.
In addition to inspiring and informing (potential) guests and fans of South Tyrol, our social channels also strengthen our relationship with bloggers and influencers. We have aligned our activation strategy with our overall strategy and guidelines, and with our communication goals for South Tyrol as a destination. In other words, we utilise channels, content and format that reflect South Tyrol and its value-driven community.
The importance of the right channel
South Tyrol communicates on target-audience relevant social media channels which have a certain minimum reach, and which are well-suited to establishing interaction between users and South Tyrol as a product. Interaction with (potential) guests and fans of South Tyrol plays a key role in both our communication campaigns and our client services.
Our social media team is an interface between various departments and is in continuous contact with our external partners.
We provide guests with valuable, up-to-date information on holidays and excursions, and guarantee them uninterrupted assistance. The South Tyrol channels have a direct relationship with guests and their decisions, sustain an emotional bond with existing guests, are a source of inspiration and enhance the awareness and appeal of South Tyrol.
The importance of the right content
In presenting the region as a multi-faceted destination through social channel marketing, South Tyrol utilises a variety of formats. Our communications blend storytelling with tailored communications and exploit the technical potential of each channel to the full. Community content and management is based on the “corporate story,” which, in turn, reflects the positioning of the South Tyrol brand. The main content centres on travel themes and is evenly distributed between the various geographical regions of South Tyrol. Narrative format, content, timing and community management respond to the specific demands of, and familiarity with, South Tyrol within each individual market.
