Safeguarding the treasures of South Tyrol.
IDM promotes a number of specific products – apples, wine, speck and milk – and all products bearing the Quality South Tyrol brand label.
Countless South Tyrolean agri-food products feature a European Designation of origin label or the “Quality South Tyrol” label, which represents the region of origin at national and international level. Every year, IDM is commissioned with conducting advertising campaigns for individual project groups and the seal of quality. We assign a dedicated member of staff to each agricultural consortium.