Turning the spotlights on South Tyrol.
IDM coordinates PR activities to familiarise the public with the South Tyrolean lifestyle through print and online media, and to advertise specific travel themes.
IDM works together with PR agencies in eight target markets, and is in constant contact with journalists, bloggers and influencers. PR agencies in the various target markets provide support in publicising South Tyrol as a destination in the form of selected topics and content relevant to the respective markets.
The goal is to ensure positive media coverage for the area and its products, in contexts which are relevant to the target groups. IDM South Tyrol works in close cooperation with partner organisations and service suppliers to offer the perfect working environment for journalists, bloggers and influencers.
Each to his own PR
Independently of the theme, PR campaigns are conducted in both both tourism media and the media of other sectors, where content is developed ad-hoc for the channel used. This should enable readers and followers to gain an insight into the features which distinguish South Tyrol from other destinations and convey the uniqueness of the South Tyrolean lifestyle.
IDM plans and implements the following PR activities:
- Press releases/ news flashes
- Editorial visits/theme proposals
- Trips for journalists and influencers
- Events for the press in the various markets
- Online events
- Constant communication with the media
- Content support for publishing cooperation
- Creative mailing
