Image transfer: Doubling the advantages
IDM was also appointed to take charge of Brand Management: The cultivation and development of the umbrella brand.
IDM has grouped together all information regarding usage of the umbrella brand logo, the localisation logo and the quality logo, in one single service portal. The portal provides visitors wishing to use one of the various logos the opportunity to register on the portal.
The South Tyrol umbrella brand logo is also used for merchandising goods, or “Südtirol/Alto Adige” labelled goods marketed by a wide variety of companies. This link provides an overview of the umbrella-logo items currently available together with the respective retailers.
