For people who love the pleasant things in life.
IDM conduct international marketing initiatives for quality products.
We advertise and distribute PDO (Protected Designation of Origin) and the PGI (Protected Geographical Indication) agri-food products from South Tyrol all over the world. NANOs©, whose philosophy is very much in line with that of a value-driven community, make up one of the most important target groups, while “foodies,” to whom the concepts of sustainability, regionality and quality are of great importance, are also a potentially significant consumer market for South Tyrolean products.
NANOs© – People who love authenticity
IDM’s target group for the marketing of quality products is that of “NANOs©.” The term “NANO” is an acronym taken from the German “Nachhaltigkeit, Aktivität, Natur und Originalität” - Sustainability, Activity, Nature and Originality - and defines people who are interested in culture, outdoor activity, nature and originality. NANOs© love culture, countryside experiences, outdoor activities, food and wine, and relaxation, and are extremely aware of the importance of a healthy diet.
Quality is of foremost importance to NANOs©, and they are willing to pay more to ensure they get it.
Foodies: The love of good cuisine
Dietary attitudes are increasingly becoming a lifestyle philosophy, and one in which the consumer group of “foodies” are pioneers. These are the people who have an above-average income, love cuisine, recognise quality and love innovation. They see food as a lifestyle choice and are keen to take part in culinary events. As opinion leaders, they have driven this market trend considerably; as a result, the “foodie” sector is one of ongoing expansion, and the number of people in search of culinary experiences is constantly on the rise.
