Where were we?
After the last winter season which, due to the pandemic, never took off at all, IDM designed an extensive “restart” campaign for winter 2021-22.
For the 2021/2022 winter season, IDM launched an extensive campaign designed to return South Tyrol to its position as a top-of-mind tourism destination in all principal target markets. Advertising was conducted through traditional mass media and a number of themed channels; the focal subject matters were alpine skiing, winter hiking, cross-country skiing and other winter activities, and incorporated the allure of urban South Tyrol during the winter months.
All in the same boat
IDM works in close contact with tourism organisations to exploit the umbrella brand logo in advertising the various tourism and experiential areas of South Tyrol. By uniting our forces and resources we will have a more impactful effect on the market in the form of greater visibility, continuous information and stories regarding the tourism offer in South Tyrol.
